Pop Mart: Expanding with a Global Brand of Trendy Toys
商品編號：W47175
出版日期：2025/12/01
再版日期：
商品來源：
商品主題：Marketing; Strategy
商品類型：Case (Pub Mat)
涵蓋議題：Digitalization;Entrepreneurship;Creativity;Youth Culture;Intellectual Property
難易度：4 - Undergraduate/MBA
內容長度：16 頁
地域：Singapore, United Kingdom, United States, China
產業：Arts; Entertainment; Sports and Recreation
事件年度：2025
Pop Mart International Group Limited was a Chinese toy company that specialized in selling character-based and designer toys, often sold as blind-box collectibles. Founded in 2010 by Wang Ning, the company grew both at home in Beijing and abroad. By 2025, Pop Mart had grown to nearly 500 physical stores and more than 2,000 Roboshop vending machines, covering more than 40 countries or regions including its home base of Mainland China. With a solid international presence in 2025, Wang needed to assess the company’s strategy for further expansion. Should Pop Mart maintain its current rapid rollout or slow to consolidate existing markets? What regions—Asia, Europe, or North America—should Pop Mart prioritize, and which modes of entry should it emphasize—wholly owned stores, partnerships, franchising, or digital distribution channels (e.g., online shopping options)?
教學手冊：Pop Mart: Expanding with a Global Brand of Trendy Toys - Teaching Note
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