Polygon Labs: Scaling Web3 Growth with Cost per Wallet Efficiency
商品編號：W46392
出版日期：2025/12/12
再版日期：
商品來源：
商品主題：Marketing; Information Systems
商品類型：Case (Field)
涵蓋議題：crypto;web3;defi;nft;ethereum;blockchain
難易度：4 - Undergraduate/MBA
內容長度：19 頁
地域：Israel, Nigeria, United Kingdom, United States
產業：Information; Media & Telecommunications
事件年度：2025
Leon Stern, the senior vice president of marketing at Polygon Labs UI (Cayman) Ltd. was tasked in 2025 with developing a marketing strategy to help Polygon scale user adoption of its blockchain platform. Stern’s challenge was to balance efficiency with reach and reduce the cost per wallet (CPW)—a Web3-specific customer acquisition cost metric—while continuing to drive robust user growth.
To develop a marketing strategy, Stern must examine marketing return on investment across vertical segments (gaming, decentralized finance [DeFi], non-fungible tokens [NFTs], and enterprise) in the Web3 industry. Each segment presented distinct user behaviours and acquisition models, from token incentive-driven DeFi users to mainstream users onboarded through NFT partnerships with organizations such as Reddit. Leveraging an innovative marketing tool (by Addressable.io) could help Polygon target “wallet-ready” users and improve conversion, thus lowering CPW.
教學手冊：Polygon Labs: Scaling Web3 Growth with Cost per Wallet Efficiency - Teaching Note
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