The term Sephora kids referred to young children who showed significant interest in beauty products, such as skin care and makeup. The ethics of targeting young children was debatable. At the same time, kids' interest in beauty products was expected to remain strong. Also, only one-third of Sephora kids were spending their money at Sephora (the beauty retailer owned by Moet Hennessy Louis Vuitton (LVMH)). In Canada, Shoppers Drug Mart Inc. (Shoppers .....more

On the morning of November 27, 2024, in Ahmedabad, India, Dr. Bhavikbhai Patel completed his hospital rounds and settled into his office, but his thoughts were elsewhere. The contract with Carexis’s digital marketing vendor, the Insight Foundry, was nearing its end, and he needed to determine next steps. As a doctor, he was used to relying on data to make informed choices—but when it came to digital marketing, the numbers weren’t as clear.<br><br> .....more

<p style = "color:rgb(197,183,131);"> <strong> AWARD WINNER - 2025 Fox International Case Writing Competition </strong> </p><br> In January 2022, the customer insights director at Albertsons Companies Inc., in Issaquah, Washington, United States, was tasked with developing a new mobile health application (mHealth app) in response to the growing demand for accessible and personalized health care solutions. The .....more

In July 2025, Julie Richard, a public health nurse and the newly appointed manager at Wellington-Dufferin-Guelph Public Health (WDGPH), was tasked with her first major assignment: launching a new series of vaccination clinics ahead of the upcoming flu season. Hospitals across Ontario were facing higher demand for care, leading to longer wait times and increasing strain on existing services. Strengthening preventive care had become essential to managing .....more

This case examined Pharco Pharmaceuticals’ strategy to eliminate hepatitis C in Egypt, highlighting the intersection of strategic innovation and public health. In October 2023, chief executive officer Dr. Sherine Helmy had to chart the company’s next steps in a way that would preserve the company’s leadership position, advance its commitment to equitable health access, and navigate the volatile terrain of global health diplomacy. The case, taught .....more

Andrew Mayer was the director of Long-Term Care for Oxford County, Ontario, Canada, responsible for long-term care facilities during the COVID-19 pandemic. One evening, a group of unvaccinated individuals, all family members of one resident, waited at his parking space. They indicated their displeasure with him, through words and physical threats, for doing what he was doing: implementing government directives to keep people safe. Their motive was .....more

This case centers on Nthabiseng Legoete, an entrepreneur, as she faces a complex challenge regarding the future of her health care business, Quali Health, in South Africa. The case details the launch, success, and current challenges of Quali Health, which caters to low-income consumers in an emerging market. It provides a backstory on Legoete, her business model, the market environment, and the marketing strategies that have driven her success. Students .....more

In mid-2025, Bhawna Gautam, a pediatric dentist with a master of business administration (MBA), prepared to launch Crayon Dental—Agra’s first exclusive, child-focused dental clinic offering nitrous oxide sedation. With an investment of approximately US$59,000 and low awareness of pediatric dentistry in Tier-2 cities, she faced a pivotal decision: Should Crayon Dental position itself as a premium niche brand emphasizing comfort and innovation, or adopt .....more

Mankind Pharma Limited (MPL) strategically acquired BSV Group (BSV), a niche value-focused, superspecialized biopharmaceutical company. MPL, traditionally a high-volume generics player, saw the deal as an opportunity to climb the value chain and diversify into premium therapeutic areas. The acquisition offered clear strategic synergies for MPL, but the deal came at a steep price, raising concerns about whether MPL had overpaid. Post-acquisition, MPL’s .....more

Jad Nasr founded Kids Airline Pediatric Clinic, an airline-themed pediatric dental clinic in Lebanon. In August 2025, he faced a pivotal growth decision. After navigating years of economic and political turbulence, the clinic had grown into a thriving, experience-led dental brand with three branches in Lebanon. But Nasr now had to choose a strategic path forward: grow clinical presence in Lebanon, expand internationally, or scale his brand into a .....more