In September 2024, Dr. Mark van Buchem, head of the radiology department at Leiden University Medical Center (LUMC) in the Netherlands, was tasked with presenting at LUMC’s strategic meeting. The focus was on his department’s pioneering efforts in integrating artificial intelligence (AI) into the clinical workflow, a project that had begun in 2018. Over six years, various AI initiatives were launched, many of which had been successfully integrated .....more

In mid-January 2022, the members of the executive committee of Pfizer Inc. (Pfizer), a global pharmaceutical enterprise headquartered in New York, were facing a strategic dilemma. Having just received the company’s full financial results for the year ending December 2021, they were preparing for an upcoming conference call with analysts where, in addition to making these results public, they had to also provide revenue guidance for the year ending .....more

Datamate Info Solutions Ltd. (Datamate) was a software development company based in Kerala, India, which serviced the health care and hospitality industries. The company built enterprise resource planning (ERP) products for hospitals and had a large client base of over 200 hospitals. In early 2024, the company’s co-founder and managing director, Jobi John, wanted to explore on an experimental basis the possibility of augmenting Datamate’s products .....more

Anna Muller was a medical resident in surgery in two Swiss hospitals. The case describes how she dealt with the toxic work environments in these hospitals. In the final scene of the case, a fellow resident shared her decision to change to a different medical track that would align better with having a family. Muller now wondered whether she should also plan for the possibility that her priorities would shift toward family. Through the case, students .....more

Acorai AB, a Swedish medical start-up, had developed a heart monitor designed to meet the needs of cardiologists worldwide. The portable heart monitor had demonstrated in clinical trials its equivalence to the prevailing gold standard of invasive blood pressure management. The establishment of proof of parity was a big step forward for the company, though the clinical trials were preliminary and the product on hand was only a prototype. <br><br>The .....more

In 2024, Hefei DVL Electron Co. Ltd. (DVL), a pioneer in intelligent medical devices, faced a pivotal strategic dilemma. Despite its strong position in China’s competitive market, rapid technological advancements in artificial intelligence (AI) and fifth generation (5G) technologies as well as increasing pressure from foreign competitors was threatening its leadership. To ensure its growth and leadership in the market, DVL’s management had to decide .....more

<p style = "color:rgb(197,183,131);"> <strong> AWARD WINNER - 2024 John Molson Business Ownership Case Writing Competition </strong> </p>Despite achieving significant progress and innovative approaches, iKure TechSoft faced substantial challenges in reaching its ambitious goal of providing accessible and affordable health care to 50 million individuals in India, most of whom were living in remote and rural areas, .....more

In August 2023, Akriti Gupta, the founder of Canfem, a for-profit social enterprise based in India, faced a critical decision regarding the future direction of her business. Established in 2020, Canfem specialized in providing high-quality products and services for cancer patients and survivors, including mastectomy bras, breast prostheses, hair wigs, and emotional healing therapies. Despite the initial limitations of COVID-19 restrictions, Gupta .....more

Unity Health Toronto (Unity Health), a pioneer in the implementation of artificial intelligence (AI) in Canadian health care, had leveraged advanced analytics and big data from electronic health records to improve patient care. However, much of the value from AI had been generated within Unity Health. In January 2024, the organization needed to determine the strategic alignment, governance, and investment required to scale its internal AI solutions .....more

<p style="color: rgb(197, 183, 131);"><strong> FINALIST - 2024 Fox International Case Writing Competition</strong></p><br/>In April 2024, ZenOnco, known for its successful integrative oncology platform in Mumbai, Delhi, and Bangalore, launched a new cancer hospital in Varanasi, India, led by its chief executive officer (CEO) and her co-founder. This expansion brought ZenOnco into the realm of medical treatment .....more