In mid-2025, Bhawna Gautam, a pediatric dentist with a master of business administration (MBA), prepared to launch Crayon Dental—Agra’s first exclusive, child-focused dental clinic offering nitrous oxide sedation. With an investment of approximately US$59,000 and low awareness of pediatric dentistry in Tier-2 cities, she faced a pivotal decision: Should Crayon Dental position itself as a premium niche brand emphasizing comfort and innovation, or adopt a mass-market or hybrid approach to attract a broader base of parents in a highly price-sensitive market?
看看哪些人也有訂購？