Carexis: From Clicks to Conversions in Health Care—Decoding the Digital Marketing Analytics
商品編號：W44294
出版日期：2026/05/14
再版日期：
商品來源：
商品主題：Marketing; Information Systems
商品類型：Case (Field)
涵蓋議題：digital marketing;web analytics;health;healthcare;hospital;marketing metrics;channel selection
難易度：4 - Undergraduate/MBA
內容長度：5 頁
地域：India
產業：Health Care Services
事件年度：2024
On the morning of November 27, 2024, in Ahmedabad, India, Dr. Bhavikbhai Patel completed his hospital rounds and settled into his office, but his thoughts were elsewhere. The contract with Carexis’s digital marketing vendor, the Insight Foundry, was nearing its end, and he needed to determine next steps. As a doctor, he was used to relying on data to make informed choices—but when it came to digital marketing, the numbers weren’t as clear.
Had their marketing efforts truly made an impact? Were the results good enough to justify renewal, or was it time to explore new options? He needed to analyze the data, because without clear performance insights, making the right choice felt like a shot in the dark.
教學手冊：Carexis: From Clicks to Conversions in Health Care—Decoding the Digital Marketing Analytics – Teaching Note
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