Quali Health: Affordable and First Class
商品編號：W47976
出版日期：2026/04/22
再版日期：
商品來源：
商品主題：Entrepreneurship; Marketing
商品類型：Case (Field)
涵蓋議題：social entrepreneurship;inclusive business;value proposition;S-Curve;South Africa;SE;social value;IBMs;BoP
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：South Africa
產業：Health Care Services
事件年度：2020
This case centers on Nthabiseng Legoete, an entrepreneur, as she faces a complex challenge regarding the future of her health care business, Quali Health, in South Africa. The case details the launch, success, and current challenges of Quali Health, which caters to low-income consumers in an emerging market. It provides a backstory on Legoete, her business model, the market environment, and the marketing strategies that have driven her success. Students are presented with her dilemma: choosing among three strategic options for her business’s next phase of growth. The case immerses students in the challenges of marketing to low-income consumers, offering opportunities to apply strategic and operational social entrepreneurship (SE) theories. It also encourages critical thinking about scaling impact, growing a business strategically, managing resources, and navigating uncertainty in an environment subject to economic, social, and environmental shocks.
教學手冊：Quali Health: Affordable and First Class – Teaching Note
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