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The Royal Belgian Football Association: Designing a Sustainability Strategy
作者姓名:Willem Standaert, Ning Su, Gust Goeman
商品類型:Case (Field)商品編號:W43741
出版日期:2025/10/23內容長度:14 頁

The Royal Belgian Football Association (RBFA), which managed football in Belgium, had been recognized as a sustainability leader within European football. However, despite its commitment and structured approach, evidenced by the Because We Care sustainability strategy, challenges remained in generating public awareness, forging commercial partnerships, and measuring impact. In February 2025, the RBFA’s sustainability director and its social and environmental .....more

The Royal Belgian Football Association: Designing a Sustainability Strategy - Teaching Note
作者姓名:Willem Standaert, Ning Su
商品類型:商品編號:W43742
出版日期:2025/10/23內容長度:8 頁

Teaching note for product W43741.

DeepSeek: The Emergence and Evolution of AI Technology
作者姓名:Ning Su, Robert D. Austin, Julian Birkinshaw, Vania Sakelaris
商品類型:Case (Pub Mat)商品編號:W45604
出版日期:2025/08/12內容長度:12 頁

In January 2025, Hangzhou DeepSeek Artificial Intelligence Basic Technology Research Co. Ltd. launched a breakthrough large language model (LLM) on the generative artificial intelligence (GenAI) landscape. DeepSeek was a disruptive application: it had modest hardware requirements and low training costs and was released as a modified open-source app, allowing users access to the weights and codes DeepSeek used in its learning process. Users could run .....more

DeepSeek: The Emergence and Evolution of AI Technology - Teaching Note
作者姓名:Ning Su, Robert D. Austin, Julian Birkinshaw, Vania Sakelaris
商品類型:商品編號:W45605
出版日期:2025/08/12內容長度:18 頁

Teaching note for product W45604.

WeRide: Designing and Commercializing Autonomous Driving Technology
作者姓名:Chunmian Ge, Jingni Chen, Xiao Xiao, Ning Su
商品類型:Case (Field)商品編號:W44974
出版日期:2025/07/22內容長度:10 頁

WeRide, an autonomous driving technology company established in 2017, designed a full-stack self-driving technology platform “WeRide One.” Capitalizing on the platform, the company built up multiple business lines, including robotaxis, autonomous buses, and autonomous freight vehicles, with partnerships with original equipment manufacturers (OEMs), mobility platforms, government entities, and R&D and operation centres worldwide. In 2024, WeRide .....more

WeRide: Designing and Commercializing Autonomous Driving Technology - Teaching Note
作者姓名:Chunmian Ge, Jingni Chen, Xiao Xiao, Ning Su
 商品編號:W44975
出版日期:2025/07/22內容長度:7 頁

Teaching note for product W44974.

M-PESA: Designing an Ecosystem for Socio-Economic Development in Africa - Teaching Note
作者姓名:Ning Su, Rachel Zhu, Shirley Zhong, Josh Rovner, Rajah Chari, Louise Sun
商品類型:商品編號:W44289
出版日期:2025/05/13內容長度:11 頁

Teaching note for product W44288.

M-PESA: Designing an Ecosystem for Socio-Economic Development in Africa
作者姓名:Ning Su, Rachel Zhu, Rajah Chari, Louise Sun, Joshua Rovner, Shirley Zhong
商品類型:Case (Field)商品編號:W44288
出版日期:2025/05/13內容長度:9 頁

The head of strategic partnerships at M-PESA Africa has been tasked with conducting a thorough review of M-PESA’s past growth and with suggesting a new strategy to contribute to the development of financial services for people and communities across Africa. Having provided basic financial access to monetary transactions through mobile phones to large numbers of users in Kenya, M-PESA was entering a new stage of growth focused on expanding its product .....more

Taylor Swift: Decoding China’s Entertainment and Media Industry
作者姓名:Ning Su, Claire Fang, Sofia Zhuang
商品類型:Case (Pub Mat)商品編號:W43484
出版日期:2025/05/08內容長度:14 頁

The Eras Tour, Taylor Swift’s sixth concert tour, set records in the global entertainment industry. Kicking off in Glendale, Arizona, on March 17, 2023, and concluding in Vancouver, British Columbia, on December 8, 2024, the tour covered an astonishing 149 shows across five continents. With projected earnings of a record-breaking US$2.165 billion by the end of 2024, this phenomenal success underscored Swift’s ability to connect with diverse audiences .....more

Taylor Swift: Decoding China’s Entertainment and Media Industry - Teaching Note
作者姓名:Ning Su, Claire Fang, null
 商品編號:W43485
出版日期:2025/05/08內容長度:8 頁

Teaching note for product W43484.

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