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| The Royal Belgian Football Association: Designing a Sustainability Strategy |
| 作者姓名:Willem Standaert, Ning Su, Gust Goeman |
| 商品類型:Case (Field) | 商品編號:W43741 |
| 出版日期:2025/10/23 | 內容長度:14 頁 |
The Royal Belgian Football Association (RBFA), which managed football in Belgium, had been recognized as a sustainability leader within European football. However, despite its commitment and structured approach, evidenced by the Because We Care sustainability strategy, challenges remained in generating public awareness, forging commercial partnerships, and measuring impact. In February 2025, the RBFA’s sustainability director and its social and environmental .....more
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| The Royal Belgian Football Association: Designing a Sustainability Strategy - Teaching Note |
| 作者姓名:Willem Standaert, Ning Su |
| 商品類型: | 商品編號:W43742 |
| 出版日期:2025/10/23 | 內容長度:8 頁 |
Teaching note for product W43741.
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| DeepSeek: The Emergence and Evolution of AI Technology |
| 作者姓名:Ning Su, Robert D. Austin, Julian Birkinshaw, Vania Sakelaris |
| 商品類型:Case (Pub Mat) | 商品編號:W45604 |
| 出版日期:2025/08/12 | 內容長度:12 頁 |
In January 2025, Hangzhou DeepSeek Artificial Intelligence Basic Technology Research Co. Ltd. launched a breakthrough large language model (LLM) on the generative artificial intelligence (GenAI) landscape. DeepSeek was a disruptive application: it had modest hardware requirements and low training costs and was released as a modified open-source app, allowing users access to the weights and codes DeepSeek used in its learning process. Users could run .....more
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| DeepSeek: The Emergence and Evolution of AI Technology - Teaching Note |
| 作者姓名:Ning Su, Robert D. Austin, Julian Birkinshaw, Vania Sakelaris |
| 商品類型: | 商品編號:W45605 |
| 出版日期:2025/08/12 | 內容長度:18 頁 |
Teaching note for product W45604.
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| WeRide: Designing and Commercializing Autonomous Driving Technology |
| 作者姓名:Chunmian Ge, Jingni Chen, Xiao Xiao, Ning Su |
| 商品類型:Case (Field) | 商品編號:W44974 |
| 出版日期:2025/07/22 | 內容長度:10 頁 |
WeRide, an autonomous driving technology company established in 2017, designed a full-stack self-driving technology platform “WeRide One.” Capitalizing on the platform, the company built up multiple business lines, including robotaxis, autonomous buses, and autonomous freight vehicles, with partnerships with original equipment manufacturers (OEMs), mobility platforms, government entities, and R&D and operation centres worldwide. In 2024, WeRide .....more
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| WeRide: Designing and Commercializing Autonomous Driving Technology - Teaching Note |
| 作者姓名:Chunmian Ge, Jingni Chen, Xiao Xiao, Ning Su |
| | 商品編號:W44975 |
| 出版日期:2025/07/22 | 內容長度:7 頁 |
Teaching note for product W44974.
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| M-PESA: Designing an Ecosystem for Socio-Economic Development in Africa - Teaching Note |
| 作者姓名:Ning Su, Rachel Zhu, Shirley Zhong, Josh Rovner, Rajah Chari, Louise Sun |
| 商品類型: | 商品編號:W44289 |
| 出版日期:2025/05/13 | 內容長度:11 頁 |
Teaching note for product W44288.
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| M-PESA: Designing an Ecosystem for Socio-Economic Development in Africa |
| 作者姓名:Ning Su, Rachel Zhu, Rajah Chari, Louise Sun, Joshua Rovner, Shirley Zhong |
| 商品類型:Case (Field) | 商品編號:W44288 |
| 出版日期:2025/05/13 | 內容長度:9 頁 |
The head of strategic partnerships at M-PESA Africa has been tasked with conducting a thorough review of M-PESA’s past growth and with suggesting a new strategy to contribute to the development of financial services for people and communities across Africa. Having provided basic financial access to monetary transactions through mobile phones to large numbers of users in Kenya, M-PESA was entering a new stage of growth focused on expanding its product .....more
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| Taylor Swift: Decoding China’s Entertainment and Media Industry |
| 作者姓名:Ning Su, Claire Fang, Sofia Zhuang |
| 商品類型:Case (Pub Mat) | 商品編號:W43484 |
| 出版日期:2025/05/08 | 內容長度:14 頁 |
The Eras Tour, Taylor Swift’s sixth concert tour, set records in the global entertainment industry. Kicking off in Glendale, Arizona, on March 17, 2023, and concluding in Vancouver, British Columbia, on December 8, 2024, the tour covered an astonishing 149 shows across five continents. With projected earnings of a record-breaking US$2.165 billion by the end of 2024, this phenomenal success underscored Swift’s ability to connect with diverse audiences .....more
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| Taylor Swift: Decoding China’s Entertainment and Media Industry - Teaching Note |
| 作者姓名:Ning Su, Claire Fang, null |
| | 商品編號:W43485 |
| 出版日期:2025/05/08 | 內容長度:8 頁 |
Teaching note for product W43484.
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