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| The Met Gala: Fashioning the First Monday in May - Teaching Note |
| 作者姓名:Ning Su, Beatrice Pinsky |
| | 商品編號:W47178 |
| 出版日期:2026/12/02 | 內容長度:15 頁 |
Teaching note for product W47177.
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| Disneyland Paris: Designing a Strategic Roadmap for Europe |
| 作者姓名:Ning Su, Maisha Alam |
| 商品類型:Case (Pub Mat) | 商品編號:W49948 |
| 出版日期:2026/05/05 | 內容長度:7 頁 |
The Walt Disney Company (Disney) had entered Europe with the opening of Disneyland Paris in 1992. Despite initial financial losses and a mixed reception, after restructuring and rebranding it became profitable by 1995 and since grew into a major tourist destination in Europe. Beyond the theme park, Disney also helped transform the surrounding Val d’Europe region into an urban and commercial hub. In the 2020s, Disneyland Paris underwent a major expansion .....more
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| Disneyland Paris: Designing a Strategic Roadmap for Europe - Teaching Note |
| 作者姓名:Ning Su, Maisha Alam |
| | 商品編號:W49949 |
| 出版日期:2026/05/05 | 內容長度:10 頁 |
Teaching note for product W49948.
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| Keda: Designing a Global Strategy for Digitalization and ESG Transformation |
| 作者姓名:Ning Su, Yulin Fang, Sofia Zhuang |
| 商品類型:Case (Pub Mat) | 商品編號:W49041 |
| 出版日期:2026/03/30 | 內容長度:18 頁 |
Keda Industrial Group Co. Ltd., a manufacturing giant based in China, strategically positioned itself as a dominant player in the ceramic machinery industry with a global presence by providing customized, sustainable solutions and advanced technologies. But despite its success, Keda faced challenges due to a downturn in the ceramic industry. The company struggled with cyclical demand fluctuations, intensifying competition, and structural vulnerabilities .....more
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| Keda: Designing a Global Strategy for Digitalization and ESG Transformation - Teaching Note |
| 作者姓名:Ning Su, Yulin Fang, Sofia Zhuang |
| | 商品編號:W49042 |
| 出版日期:2026/03/30 | 內容長度:9 頁 |
Teaching note for product W49041.
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| Xiaomi Auto: How to Design a Strategic Ecosystem |
| 作者姓名:Ming Dong, Ning Su, Minyang Zhang, Feiyang Feng, Yajing Wang |
| 商品類型:Case (Pub Mat) | 商品編號:W47165 |
| 出版日期:2026/03/23 | 內容長度:15 頁 |
In 2021, Xiaomi Corporation—a global leader in consumer electronics—entered the electric vehicle sector. Compressing the typical 10-year automotive development cycle into just three years, in 2024, Xiaomi delivered 135,000 units of its first model, a speed-record-setting sedan, the SU7, and launched its first SUV, the YU7. Xiaomi Auto, a latecomer in the industry, ranked among major new energy vehicle sellers. Compared to other automakers, Xiaomi .....more
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| Xiaomi Auto: How to Design a Strategic Ecosystem - Teaching Note |
| 作者姓名:Ming Dong, Ning Su, Minyang Zhang, Feiyang Feng, Yajing Wang |
| | 商品編號:W47166 |
| 出版日期:2026/03/23 | 內容長度:10 頁 |
Teaching note for product W47165.
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| Hisense’s Strategic Transformation: From Manufacturing to Design and Innovation |
| 作者姓名:Ning Su, Baolong Ma, Shuangshuang Song |
| 商品類型:Case (Field) | 商品編號:W47185 |
| 出版日期:2026/03/20 | 內容長度:9 頁 |
Hisense is a global consumer electronics brand that frequently sponsors sports events such as the Australian Open tennis tournament, Formula One, and the FIFA World Cup. Hisense was established in the 1960s in Qingdao, China, as a radio factory and was initially engaged in original equipment manufacturing (OEM) for multinational firms. After decades of capability-building and R&D, the company evolved into a global brand with distinctive design .....more
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| Hisense’s Strategic Transformation: From Manufacturing to Design and Innovation - Teaching Note |
| 作者姓名:Ning Su, Baolong Ma, Shuangshuang Song |
| | 商品編號:W47186 |
| 出版日期:2026/03/20 | 內容長度:10 頁 |
Teaching note for product W47185.
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| The Met Gala: Fashioning the First Monday in May |
| 作者姓名:Ning Su, Beatrice Pinsky |
| 商品類型:Case (Pub Mat) | 商品編號:W47177 |
| 出版日期:2026/02/12 | 內容長度:10 頁 |
The Met Gala, held annually on the first Monday in May at the Metropolitan Museum of Art (“the Met”) in New York, had evolved into a global fashion spectacle and cultural phenomenon. It was the primary source of funding for the Met’s Costume Institute, having raised over US$223.5 million since 1995. It also served as a powerful marketing tool for luxury brands, which often sponsored tables and dressed celebrities in custom designs on the gala’s red .....more
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