Keda: Designing a Global Strategy for Digitalization and ESG Transformation
商品編號：W49041
出版日期：2026/03/30
再版日期：
商品來源：
商品主題：Information Systems; Strategy
商品類型：Case (Pub Mat)
涵蓋議題：Digital transformation;ESG;Global strategy;Sustainability
難易度：4 - Undergraduate/MBA
內容長度：18 頁
地域：
產業：Manufacturing
事件年度：2026
Keda Industrial Group Co. Ltd., a manufacturing giant based in China, strategically positioned itself as a dominant player in the ceramic machinery industry with a global presence by providing customized, sustainable solutions and advanced technologies. But despite its success, Keda faced challenges due to a downturn in the ceramic industry. The company struggled with cyclical demand fluctuations, intensifying competition, and structural vulnerabilities that manifested in declining profits and growing pressure to control costs. In response, Keda embarked on a comprehensive transformation aimed at sustaining profitable growth and enhancing its resilience against external risks. It introduced digitalization and environmental, social, and governance (ESG) efforts, but the crucial question remained: how could Keda maintain its growth while achieving profitability?
教學手冊：Keda: Designing a Global Strategy for Digitalization and ESG Transformation - Teaching Note
補充材料：