The Walt Disney Company (Disney) had entered Europe with the opening of Disneyland Paris in 1992. Despite initial financial losses and a mixed reception, after restructuring and rebranding it became profitable by 1995 and since grew into a major tourist destination in Europe. Beyond the theme park, Disney also helped transform the surrounding Val d’Europe region into an urban and commercial hub. In the 2020s, Disneyland Paris underwent a major expansion of Walt Disney Studios Park, with new themed areas based on Marvel’s The Avengers, Frozen, and the Lion King. As Disney planned its next phase of growth, should it prioritize its focus on Val d’Europe to diversity its business or on further growth and expansion of the theme park?
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