Hisense’s Strategic Transformation: From Manufacturing to Design and Innovation
商品編號：W47185
出版日期：2026/03/20
再版日期：
商品來源：
商品主題：General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：Design and innovation;Original equipment manufacturer;Internationalization;Diversification;Branding
難易度：4 - Undergraduate/MBA
內容長度：9 頁
地域：
產業：Manufacturing
事件年度：2025
Hisense is a global consumer electronics brand that frequently sponsors sports events such as the Australian Open tennis tournament, Formula One, and the FIFA World Cup. Hisense was established in the 1960s in Qingdao, China, as a radio factory and was initially engaged in original equipment manufacturing (OEM) for multinational firms. After decades of capability-building and R&D, the company evolved into a global brand with distinctive design and innovation, owning multiple sub-brands including UK-based Fridgemaster, Slovenia-based Gorenje, and Japan-based Toshiba. In 2025’s rapidly changing business landscape, Hisense will need to leverage its core competencies to diversify and lead in other sectors such as automotive electronics, medical displays, chips, and smart cities.
教學手冊：Hisense’s Strategic Transformation: From Manufacturing to Design and Innovation - Teaching Note
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