Xiaomi Auto: How to Design a Strategic Ecosystem
商品編號：W47165
出版日期：2026/03/23
再版日期：
商品來源：
商品主題：General Management/Strategy; Strategy
商品類型：Case (Pub Mat)
涵蓋議題：Design;Electric vehicle;Ecosystem;Supply chain
難易度：4 - Undergraduate/MBA
內容長度：15 頁
地域：
產業：Manufacturing
事件年度：2025
In 2021, Xiaomi Corporation—a global leader in consumer electronics—entered the electric vehicle sector. Compressing the typical 10-year automotive development cycle into just three years, in 2024, Xiaomi delivered 135,000 units of its first model, a speed-record-setting sedan, the SU7, and launched its first SUV, the YU7. Xiaomi Auto, a latecomer in the industry, ranked among major new energy vehicle sellers. Compared to other automakers, Xiaomi had unique advantages stemming from its ecosystem of diverse technology products. It also faced challenges, including heavy reliance on external suppliers, such as Contemporary Amperex Technology Co. Ltd. for batteries, and global trade barriers. How can the company continue its success in this highly competitive industry?
教學手冊：Xiaomi Auto: How to Design a Strategic Ecosystem - Teaching Note
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