您選擇的商品

Daikin Airconditioning India Pvt. Ltd.: Expanding Markets from India to Africa and the Middle East

Wiboon Kittilaksanawong

商品編號:W34599
出版日期:2024/04/23
再版日期:
商品來源:
商品主題:General Management/Strategy; International Business
商品類型:Case (Pub Mat)
涵蓋議題:globalization;emerging markets;innovation;sustainability;India;Africa;Middle East;market entry;competitive strategy;geopolitical tensions;supply chain;technological innovation;competitive advantage;multinationals;market growth;business strategy;international expansion;developing markets;economic growth;strategic recommendations
難易度:4 - Undergraduate/MBA
內容長度:14 頁
地域:China; India; Japan
產業:Manufacturing
事件年度:2023

In March 2023, Daikin India had reached the milestone of US$1 billion in turnover. It aimed to surpass $2 billion in the next three years. It had fared poorly in the Indian market since its entry in 2000, but after joining the company in 2010, Kanwal Jeet Jawa, the first Indian and inpatriate on the Japanese board of directors, had turned around Daikin’s Indian subsidiary. Did Daikin’s decision to make India an export hub and to replicate the Indian model for Africa and the Middle East make sense? What role should India play in Daikin’s response to the “China plus one” strategy? Given that the AC industry grew through incremental innovation, how could Daikin compete with its rivals and grow sustainably in India and other emerging markets?

教學手冊:Daikin Airconditioning India Pvt. Ltd.: Expanding Markets from India to Africa and the Middle East - Teaching Note
補充材料: