Line Corporation: Business Portfolio Management and Product–Market Expansion
商品編號：W34196
出版日期：2023/08/12
再版日期：
商品來源：
商品主題：International Business; Marketing
商品類型：Case (Pub Mat)
涵蓋議題：BCG Matrix, Ansoff Matrix, SBU
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：Canada; China; Japan; United States
產業：
事件年度：2022
LINE Corporation was started in 2000 as a local company in Japan focused on developing a mobile communication application. It later expanded its reach to operate a wide range of products and services in various markets including retail, entertainment, financial technology, and artificial intelligence. LINE Corporation was operating in two global markets—Asia and North America—with its top four strategic business units. The LINE mobile messaging application was the cornerstone of the company, launched in Japan shortly after the Great East Japan earthquake in 2011 to allow individuals to connect with loved ones, participate in relief efforts, and express their feelings through emojis and stickers. LINE FRIENDS INC. was a standalone entity created to sell and distribute character-related merchandise featuring the popular animal characters Brown, Cony, and Sally. LINE PLAY Corporation, the company’s popular avatar-building game, had over 75 million registered users, but some users saw it as merely a cash-grabbing game. LINE Next Inc. was a venture focused on developing and expanding the global non-fungible token ecosystem. In 2023, the main issue that LINE Corporation was facing was how best to allocate budget and resources to the two markets (Asia and North America) and to its top four strategic business units.
教學手冊：Line Corporation: Business Portfolio Management and Product–Market Expansion - Teaching Note
補充材料：