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Sunton Manufacturing in Cambodia: Exit or Remain? (Spanish version)

Zhangfeng Fei; Paul W. Beamish;

商品編號:W28242
出版日期:2022/03/25
再版日期:2022/03/25
商品來源:
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Gen Exp)
涵蓋議題:internationalization;market entry;international;partner selection;entrepreneurship;FDI;emerging markets;joint venture;exit strategy;SME
難易度:4 - Undergraduate/MBA
內容長度:9 頁
地域:China; Cambodia
產業:Manufacturing;
事件年度:2017

In January 2017, the founder of Sunton Manufacturing in Wuxi, Jiangsu Province, China, boarded a flight to Cambodia. He had to tackle the performance issue of the company’s garment manufacturing joint venture (JV) there—after two years in operation, it had run out of cash. After meeting with his JV partner, he concluded that the existing JV in Sihanoukville was beyond repair. He now needed to decide whether to exit Cambodia or to remain there, albeit in a different city and with a new partner. A new factory would require further investment. If he quit Cambodia, could his company survive and develop in the future?

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