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Able Translations: International Strategy at the Crossroads

Anthony Goerzen;

商品編號:9B15M009
出版日期:2015/04/02
再版日期:2016/07/15
商品來源:Ivey
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:Competitive strategy;growth;competitive advantage;Canada
難易度:4 - Undergraduate/MBA
內容長度:10 頁
地域:Canada
產業:Information; Media &; Telecommunications;
事件年度:2013

The founder of Toronto-based Able Translations has grown the company since 1990 from a single-man operation that did on-site interpreting to a firm of 100 staff in 2014. The firm provides a range of interpreting and translation services on three continents by more than 3,500 qualified language professionals in more than 100 languages. Although an industry leader, the company faces both strong global competitors and a myriad of microbusinesses and freelancers. Moreover, the language service providers industry is experiencing rapid technological change. The founder wonders whether to pursue international growth of his established translation and interpreting businesses (on-site and telephone) or to focus on its emerging capabilities in software development in the North American market — a strategic choice that will have a profound effect on the future of the firm.

教學手冊:8B15M009;
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