This case explores Labatt's purchase of a 22% interest in a Mexican brewing business and the associated agreements for cooperative activities throughout North America. An evaluation of the deal requires an assessment, in particular, of the prospects of the venture in the Mexican and U.S. beer markets, the potential for synergies in the cooperative activities, and ultimately the pricing and financing of an investment in a developing economy. This case is similar to Labatt-Femsa: Amigos for Growth, case 9A96G003, in that it varies primarily in the time perspective from which the issues are addressed. Only one of these cases is necessary in a course.
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