In early 2025, Elise Lim Ying Qi, a new analyst in the human resources (HR) analytics team at Murata Electronics Singapore Pte. Ltd. (MES), had inherited a regression-analysis project that identified key drivers of employee engagement. With results showing that variables like collaboration and job satisfaction were significant, Lim was now expected to interpret the findings and determine what next steps the company should take to improve employee .....more

Pop Mart International Group Limited was a Chinese toy company that specialized in selling character-based and designer toys, often sold as blind-box collectibles. Founded in 2010 by Wang Ning, the company grew both at home in Beijing and abroad. By 2025, Pop Mart had grown to nearly 500 physical stores and more than 2,000 Roboshop vending machines, covering more than 40 countries or regions including its home base of Mainland China. With a solid .....more

Estha.AI Pte. Ltd. (Estha) was a Singapore-based start-up offering a zero-code artificial intelligence (AI) platform that enabled non-technical users—primarily educators and small- and medium-sized enterprises (SMEs)—to build customized AI tools using an intuitive drag-and-drop interface. Less than a year since its founding in 2024, Estha had gained significant traction across Southeast Asia. Early adopters were enthusiastic users, but they were converting .....more

Great Eastern Holdings Ltd. (GEH)—a leading insurance company offering life and general insurance products, along with asset management services across Southeast Asia—received a buyout offer on May 10, 2024, from its major shareholder, Oversea-Chinese Banking Corporation Ltd. (OCBC). The offer was to acquire the remaining 11.56 per cent stake for S$1.4 billion. The offer price of $25.60 per share was 36.9 per cent higher than GEH’s last traded price .....more

In late 2024, the co-founder of Bumpp Pte. Ltd. (Bumpp), a digital business card (DBC) provider based in Singapore, faced a critical decision as the company’s growth began to plateau. Since its 2020 launch, Bumpp, which used near-field communication (NFC), quick-response (QR) codes, and AirDrop to facilitate the exchange of contact information, had gained strong traction in hybrid work environments. However, cultural barriers in its home market, where .....more

This case introduces the quantitative concepts of airline revenue management (ARM) on a single-leg itinerary. The case introduces the trade-offs involved in single-leg revenue management and how the seating capacity of the aircraft should be allocated to the different fare classes on the leg. Pacific Skies Airlines (Pacific Skies) added a new flight leg between Hyderabad and Singapore and they must now decide how many seats to allocate to each fare .....more

Scan Global Logistics (SGL) was a leading Danish logistics service provider with worldwide operations. SGL primarily offered air and ocean freight services in the Association of Southeast Asian Nations (ASEAN) market, of which a large share came from ocean freight. The company was seeing a drop in revenues in the aftermath of the COVID-19 pandemic due to the geopolitical situation and uncertainties in the business environment globally. The head of .....more

In the spring of 2024, suicide prevention non-profit organization Samaritans of Singapore (SOS) was looking forward to the future. With its CEO’s impending retirement, succession planning had become imperative. If the organization wanted to grow rather than plateau, it would need ongoing strategic leadership and organizational transformation, with a particular focus on fostering cohesion and collaboration between staff and volunteers. SOS had to consider .....more

Founded in 2012, Quadria Capital Investment Management Private Limited (Quadria Capital) was committed to its mission of using its expertise to do well by doing good through bringing affordable quality health care to Asia. In July 2013, it found such an investment opportunity in the Asian Institute of Gastroenterology (AIG) Hospital in India. AIG was one of the largest gastric sciences hospitals in India that specialized in gastroenterology. It performed .....more

In 2023, DBS Bank Ltd. (Singapore), a leading financial institution, experienced significant service disruptions. These disruptions, which affected online banking, payment services, and automated teller machine operations, led to the failure of approximately 2.5 million transactions. The disruptions eroded customer confidence and impacted the company’s reputation, with repercussions for both individual users and businesses that relied on the bank’s .....more