Bumpp: Redefining Business Networking in Singapore
商品編號：W43097
出版日期：2025/06/30
再版日期：
商品來源：
商品主題：Marketing; Strategy
商品類型：Case (Field)
涵蓋議題：Cultural Resistance;Strategy;Technology Adoption
難易度：4 - Undergraduate/MBA
內容長度：8 頁
地域：Singapore
產業：Information; Media & Telecommunications
事件年度：2025
In late 2024, the co-founder of Bumpp Pte. Ltd. (Bumpp), a digital business card (DBC) provider based in Singapore, faced a critical decision as the company’s growth began to plateau. Since its 2020 launch, Bumpp, which used near-field communication (NFC), quick-response (QR) codes, and AirDrop to facilitate the exchange of contact information, had gained strong traction in hybrid work environments. However, cultural barriers in its home market, where traditional business cards remained the norm, slowed adoption. In contrast, international markets like the United States and European Union showed quicker acceptance. Recognizing the opportunity for expansion, the co-founder sought a marketing strategy that would reignite local sales while capitalizing on the more receptive international markets and aimed to overcome cultural resistance and accelerate global growth.
教學手冊：Bumpp: Redefining the Future of Business Networking in Singapore - Teaching Note
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