Telstra Group Limited (Telstra), a major Australian communications company, supported a variety of initiatives aimed at bridging the digital divide and promoting digital skills, accessible connectivity, and technology. However, ensuring equitable access for all, including those in remote and Indigenous communities, was a significant challenge. The company’s December 2024 Chief Customer Advocate Report on Customer Vulnerability highlighted unmet demand .....more

In December 2024, Humanitix Ltd. (Humanitix), an Australian not-for-profit ticketing platform, was planning its 2025 expansion into the UK. Founded to challenge industry norms of high fees and poor service, Humanitix donated 100 per cent of its booking fee profits to charity. It also invested heavily in digital accessibility, which garnered praise from disability advocates. As it prepared to open an office in Edinburgh, the team needed to craft a .....more

As product-led growth reshapes software-as-a-service (SaaS) sales dynamics, traditional enablement tools—scripts, notes, and training materials—are falling short. In their place, a signal-led model is emerging where real-time usage data informs how sales representatives (reps) prioritize accounts, personalize outreach, and drive expansion. This industry note explores how companies are embedding product analytics directly into sales workflows to surface .....more

Early in 2023, a pitch deck was presented to First Australians Capital Ltd (FAC)—a Sydney-based Indigenous-led investment company operating throughout Australia. Native Foodways Pty Ltd (Native Foodways), an Indigenous-owned start-up bakery, was seeking an AUD$2 million investment to launch a bakery cafe in a vacant food court outlet in Sydney’s Central Business District. Despite Native Foodways’s ambitious plans to catalyze Australia’s native grains .....more

In October 2023, BrandScent, a start-up based in Melbourne, Australia, was poised at a critical decision point. The company specialized in scent marketing — designing custom fragrances for client brands to enhance customer experience. The venture was founded by two former medical professionals who had pivoted to entrepreneurship out of a passion for fragrance and a desire for a more flexible lifestyle. By creating signature scents for hotels, retailers, .....more

Avodah Global (Avodah) was a social enterprise headquartered in Brisbane, Australia, with manufacturing operations in Cambodia. Co-founders Liz Henderson and Karine Emanouel had a vision to provide safe employment, vocational training, and long-term career opportunities for at-risk women and survivors of human trafficking. They positioned Avodah as a socially responsible alternative to traditional garment manufacturers. However, as Avodah scaled, .....more

Miland and his wife Deepika were new franchisees, having acquired a franchise under Quick Service Restaurant (QSR) Inc in 2022. Four months into their new business, Rob, the master franchisee for the region, visited the restaurant to assess its operations and discuss goals for the business. During the visit, Rob imposed stringent demands related to operational hours, billboard, new equipment, and ownership transfer. The professional discussion quickly .....more

The case examines the strategic branding dilemma Industry Super Australia (ISA) faced in 2025. ISA was an industry association representing profit-to-member pension funds (referred to as superannuation or super funds in Australia). Over 20 years, ISA had developed the highly successful Industry SuperFunds brand, which was instrumental in propelling the growth of profit-for-member funds from marginal players in the market in 2005 to market dominance .....more

This case highlights the journey of Adam Goodes, a former Australian Football League (AFL) professional player and advocate for Indigenous rights and anti-racist causes. Through each seminal moment and experience highlighted in the case, students will be invited to reflect on examples of responsible leadership, including the associated impacts realized through the various life phases illustrated. The case does not seek to heroize or villainize any .....more

In December 2024, Nik Mirkovic and Alex Tomic, the young co-founders of the Australian teeth whitening and toothpaste brand Hismile Pty Ltd. (Hismile), had grown their company from an initial A$20,000 investment a decade earlier to A$700 million in gross sales in 2024. Headquartered on the Gold Coast, Australia, Hismile pioneered the field of smilecare through a lean, agile approach based on an intense customer focus, grassroots social media influencer .....more