Franchisor-Franchisee Confrontation in a Quick Service Restaurant
商品編號：W45822
出版日期：2025/08/12
再版日期：
商品來源：
商品主題：General Management/Strategy; Organizational Behaviour/Leadership
商品類型：Case (Gen Exp)
涵蓋議題：Bad leadership, followership;Franchising;Toxic triangle
難易度：4 - Undergraduate/MBA
內容長度：7 頁
地域：Australia
產業：Accommodation & Food Services
事件年度：2021
Miland and his wife Deepika were new franchisees, having acquired a franchise under Quick Service Restaurant (QSR) Inc in 2022. Four months into their new business, Rob, the master franchisee for the region, visited the restaurant to assess its operations and discuss goals for the business. During the visit, Rob imposed stringent demands related to operational hours, billboard, new equipment, and ownership transfer. The professional discussion quickly escalated into a personal confrontation when Miland challenged Rob’s demands.
Questions exist about Rob’s leadership approach and the justification behind his demands, the appropriateness of Miland and Deepika’s responses, and contextual factors that shape the franchisor–franchisee relationship. Miland and Deepika need to explore potential strategies and alternatives to navigate the current challenges.
教學手冊：Franchisor-Franchisee Confrontation in a Quick Service Restaurant - Teaching Note
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