Humanitix Accessible Ticketing Platform: Everyone Deserves a Seat
商品編號：W49113
出版日期：2026/03/30
再版日期：
商品來源：
商品主題：Marketing; Communications
商品類型：Case (Field)
涵蓋議題：accessibility;strategic communications;product launch
難易度：4 - Undergraduate/MBA
內容長度：7 頁
地域：Australia
產業：Arts; Entertainment; Sports and Recreation
事件年度：2024
In December 2024, Humanitix Ltd. (Humanitix), an Australian not-for-profit ticketing platform, was planning its 2025 expansion into the UK. Founded to challenge industry norms of high fees and poor service, Humanitix donated 100 per cent of its booking fee profits to charity. It also invested heavily in digital accessibility, which garnered praise from disability advocates. As it prepared to open an office in Edinburgh, the team needed to craft a communication strategy that would resonate with event organizers, its primary target audience, and put its accessibility features front and centre. The company sought to position accessibility as a core differentiator. The team would have to determine which messages, partners, channels, and tactics Humanitix should use to ensure its accessibility initiatives were communicated during its UK launch.
教學手冊：Humanitix Accessible Ticketing Platform: Everyone Deserves a Seat - Teaching Note
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