In May 2024, the global tourism industry was experiencing a significant recovery, with international tourism projected to surpass pre-pandemic levels. According to the World Tourism Organization, around 1.3 billion tourists visited foreign destinations in 2023, representing 88 per cent of pre-pandemic figures. Factors such as the resurgence of Chinese outbound tourism, improved air connectivity, and the recovery of Asian markets contributed to this .....more

First-time entrepreneurs and husband-wife duo Phalgun Polepalli and Shwetha Badarinath faced dilemmas through their journey of launching a start-up to scaling it up within five years. The parent company they founded in Bengaluru, India, in 2018, DICE Toy Labs Pvt. Ltd., operated four different brands, which were created to adopt forward and backward integration, achieve growth, and secure brand visibility. In 2022, the company renamed its board game .....more

In July 2019, the third-generation president of Laemmle Theatres faced critical decisions about the future of his family’s then 81-year-old art-house cinema chain in Los Angeles, California. The industry was undergoing significant changes due to the rise of streaming services, consolidation as major chains acquired smaller theatres, evolving studio business models, the emergence of premium theatre experiences, and, consequently, shifting consumer .....more

An account manager at the National Development Bank was tasked with evaluating a $400,000 loan application from Swing It Again Studios, an indoor golf simulation business located in Edmonton, Alberta. The proposal, submitted by the founder of the business, sought funding for advanced Golfman 4 simulators and facility enhancements to position the studio as a premium player in the market. While the business model demonstrated potential, uncertainties .....more

Spreadsheet to accompany product 9B20B017.

Spreadsheet to accompany product 9B20B017.

Delving into the evolution of Under Armour Incorporated (UA) from a promising contender in the sportswear industry to a company that aggressively pursued adjacency expansions to fuel its growth, only to encounter a failed growth strategy, this case outlined the corporate turnaround of UA under the leadership of Stephanie Linnartz. Linnartz joined the company as chief executive officer CEO on February 27, 2023, and embarked on a three-year turnaround .....more

Jerry Michaels, a retired entrepreneur from Australia, found an opportunity to develop a lawn bowling facility in Bali. The Komodo Dragon Resort (KDR) had two unused and neglected tennis courts that offered a space that would be ideal for a lawn bowling facility. The resort had suffered with poor occupancy during the pandemic, but by 2023, predictions were favourable for increasing occupancy. Thus, Michaels thought he might negotiate a favourable .....more

In 2013, Germany-based athletic products maker Adidas AG (Adidas) formed a partnership with rapper Kanye West (who legally changed his name to Ye in October 2021) to launch the Yeezy shoe line. Starting in the 1980s, sneakers had crossed over into the mainstream market as fashion accessories and Adidas saw this as a way to catch up with industry leader Nike Inc. While the partnership was lucrative for Adidas—its sales and profits grew substantially .....more

Griffin Gale, an advertising professional and hockey enthusiast, was dedicated to growing the sport of ice hockey in Lincoln, Nebraska, through his work with the Lincoln Ice Hockey Association. He had to decide how to overcome the challenges of growing the sport in a city dominated by other sports, ensuring its future in the region.