Maha Al Sibai: Lead Enterprise or Stay Artist?
商品編號：W47984
出版日期：2026/03/31
再版日期：
商品來源：
商品主題：Entrepreneurship; Operations Management
商品類型：Case (Field)
涵蓋議題：jewelry;culture;strategy
難易度：4 - Undergraduate/MBA
內容長度：8 頁
地域：United Arab Emirates
產業：Arts; Entertainment; Sports and Recreation
事件年度：2025
AWARD WINNER - 2025 AUB-OSB Case Writing Competition
Over two decades, Maha Al Sibai, an award-winning jewellery designer and founder of a boutique luxury brand, Maha Al Sibai Jewellery LLC, in Dubai, United Arab Emirates, has built a reputation for handcrafted, emotionally resonant pieces rooted in storytelling and artistry. However, in mid-2025, she faces growing pressure to balance her creative identity with the operational demands of running a business in one of the world’s most competitive and price-sensitive jewellery markets. With limited resources, a small team, and the evolving tastes of younger buyers, Al Sibai struggles to scale her business without compromising her artistic vision. The case explores her personal journey from Damascus to Dubai, the development of her brand, and her marketing efforts grounded in authenticity rather than mass appeal. At a crossroads, she must decide whether to retain full control or bring in an investor to manage business operations, potentially freeing her to focus on design.
教學手冊：Maha Al Sibai: Lead Enterprise or Stay Artist? - Teaching Note
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