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Vodafone Idea Merger - Unpacking IS Integration Strategies
作者姓名:Himanshu Shekhar Mahanta, Ambuj Anand
商品類型:Case (Field)商品編號:W41351
出版日期:2025/11/02內容長度:7 頁

The successful integration of information systems (ISs) in any merger and acquisition (M&A) was crucial for achieving the expected synergies of the transaction. This case described the journey of the merger of two telecom giants in India, Vodafone India Limited and Idea Cellular Limited, into Vodafone Idea Limited (Vodafone Idea), India’s largest telecom services provider at the time of the merger in August 2018. The case invited students to understand .....more

Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
作者姓名:Yasser Rahrovani
商品類型:Case (Pub Mat)商品編號:W42595
出版日期:2025/10/02內容長度:3 頁

This case introduces students to McLuhan’s tetrad model through a structured learning experience. Before class, students read a mini-case exploring the Zoom videoconferencing software as an example of how to apply the tetrad’s four dimensions—enhancement, obsolescence, retrieval, and reversal—and listen to the author’s podcast about the use of algorithmic control in digital labour platforms. In class, students engage in a team-based exercise using .....more

Zhejiang Ideal Technology Co. Ltd.: Building Intelligent Hospitals
作者姓名:SIYANG TIAN, WENJUN XIONG, RENJIE NING, YIFAN XIA
商品類型:Case (Field)商品編號:W39468
出版日期:2025/09/01內容長度:8 頁

Zhejiang Ideal Technology Co. Ltd. (ZITC), a high-tech enterprise affiliated with Zhejiang University and Zhejiang University of Technology, was dedicated to system integration and software technology. Founded in 2005, ZITC provided informatization solutions for government and city agencies and design and engineering services for buildings with intelligence. As China’s health care informatization path became apparent, accompanied with strong policy .....more

Cognizant: Talent Management and Employee Retention
作者姓名:Ekta Sinha
商品類型:Case (Pub Mat)商品編號:W39493
出版日期:2025/09/01內容長度:8 頁

On January 16, 2023, Cognizant Technology Solutions Corporation (Cognizant) appointed a new chief executive officer who was a former president of a key competitor. The US-based major multinational information technology company, with 70 per cent of its workforce in India, provided global consulting, technology, and outsourcing services with a focus on digital transformation across various industries. At the time, Cognizant was experiencing a high .....more

Incognito Market: Trust Among Criminals?
作者姓名:Oliver Schilke, Maria Arantes, Gabriel Rossman
商品類型:Case (Pub Mat)商品編號:W39470
出版日期:2025/06/01內容長度:5 頁

The Incognito Market was a notorious dark web marketplace that operated from 2020 to 2024, facilitating over US$100 million in illegal transactions. Founded by the enigmatic “Pharaoh,” this platform thrived by leveraging sophisticated trust-building mechanisms among criminals. However, in early 2024, Pharaoh executed an exit scam that evolved into an extortion scheme, threatening to expose user data unless ransoms were paid, highlighting the complexities .....more

Jazz World to SIMOSA: A Blueprint for Digital Transformation from App to Ecosystem
作者姓名:Zujajah Arshad Khan, Fizza Khalid, Hamna Abid, Lal Nisa Dilawer, Fatima Rizwan Siddiqi
商品類型:Case (Field)商品編號:W42762
出版日期:2025/05/30內容長度:25 頁

Pakistan Mobile Communications Limited (Jazz), based in Islamabad, rebranded its telecommunications (telecom) self-service app Jazz World as SIMOSA in May 2024, aiming to transform it into a comprehensive digital lifestyle platform for all mobile users. Despite facing challenges in maintaining the app’s cultural relevance and expanding its market reach, Jazz successfully achieved a new brand identity through the app’s revamped design, expanded access, .....more

OTV Lisa: Metamorphosis of an AI Anchor
作者姓名:Shubhrakant Shadangi, Mahadeo Jaiswal
商品類型:Case (Field)商品編號:W41661
出版日期:2025/05/26內容長度:13 頁

In June 2023, Litisha Mangat Panda, the millennial chief business officer of Odisha Television (OTV), the oldest and dominant regional news channel in Odisha, India, faced a crisis relating to her project to create Lisa, the first meta-human artificial intelligence (AI) news anchor. When a clandestine video of the yet-unreleased Lisa project was leaked by OTV’s technology vendor, OTV had to make an urgent strategic decision about whether to continue .....more

PINC’s Dilemma: Identifying the White Space
作者姓名:Naeem Zafar, Aleks Gollu
商品類型:Case (Field)商品編號:W42560
出版日期:2025/05/20內容長度:8 頁

PINC Solutions Corporation, a venture-backed startup, faced a critical decision about its strategy as the team explored four potential markets it could enter. All of them appeared to be very attractive markets, yet as a startup with limited resources the team had to pick the best option. But how? Each vertical presented distinct characteristics. The first market offered high revenue potential but would require complex integrations and face political .....more

REDnote: An Internationalization Opportunity
作者姓名:Francis Sun
商品類型:Case (Pub Mat)商品編號:W43142
出版日期:2025/05/13內容長度:14 頁

In early 2025, the looming ban of the popular social media application TikTok in the US prompted hundreds of thousands of American TikTok users to flood into REDnote, a Chinese social media application that was similar to TikTok but defaulted to the Mandarin Chinese language. Labelled with the “TikTok refugees” hashtag, these newcomers overcame language and other sociocultural barriers to communicate with local Chinese users in the application, considering .....more

Building Culture at iQmetrix: Caswell's Dilemma
作者姓名:Ann C. Frost, Clayton Caswell, Chris Street
商品類型:Case (Field)商品編號:W43749
出版日期:2025/05/13內容長度:8 頁

Clayton Caswell faced a growing challenge in his role at iQmetrix Software Development Corp (iQmetrix). The culture at the organization was a point of pride—a unique, personal environment built through in-person interactions, both formal and informal, that made employees feel deeply connected and invested. But by April 2024, in the aftermath of the pandemic, everything had changed. The entire workforce had shifted to remote work and half the employees .....more

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