A major U.S.-based fast food company with extensive operations around the world was contemplating whether or not they should enter the Korean market. The Korean fast food market was hit badly by the Asian economic crisis in the late 1990s, but the economy was turning around. Thus, fast food demand in Korea was expected to increase. For the industry analysis, this case provides information on various competitors, substitute foods, new entrants, consumers .....more

A year and a half after calling off their campaign against fast-food giant McDonald's, the vegan campaign coordinator of People for the Ethical Treatment of Animals (PETA), contacted Kentucky Fried Chicken (KFC) to warn them that they would be the next target. He pointed out in his letter that while many of KFC's competitors had convened advisory panels to help them investigate the welfare of animals raised and slaughtered for their businesses, .....more

In this supplement to Pizza Public Company Limited, Thailand (A), product 9B03A024, Tricon further damages relations by publicly exposing the negotiation challenges and threatening to assume responsibility for building/managing the Pizza Hut brand in Thailand should an agreement not be reached. The resulting employee and stakeholder panic leaves Pizza Public Company Limited in a crisis communication situation and increased urgency to resolve negotiations. .....more

This supplement to Pizza Public Company Limited, Thailand (A), product 9B03A024, follows the breakdown of the negotiation process between Pizza Public Company and Tricon USA. Negotiations reach a standstill and the chief operating officer must find a way to have a new pizza brand up and running in six weeks when the existing contract expires.

In this supplement to Pizza Public Company Limited, Thailand (A), product 9B03A024, the chief operating officer and his team are planning for a new pizza brand when plans are stopped by a court summons from Tricon USA accusing the company of too closely following the Pizza Hut brand. Pizza Public Company is required to continue operating Pizza Hut until the matter is settled in court; lawyers predict this could take six months. New brand planning .....more

This is a supplement to Pizza Public Company Limited, Thailand (A), product 9B03A024. Highlighted is the return of the marketing manager after resigning from the company, and research being undertaken for building the new brand.

Hamburger Haven is a large fast food franchise with locations around the world. The vice-president and chief financial officer of the parent company must decide what to do with one of the company-owned restaurants. Although this restaurant was unprofitable, he wondered whether the company would be worse off financially if it closed the restaurant and absorbed all on-going financial obligations. The vice-president must evaluate the situation before .....more

The financial manager for a property management company must decide whether to grant a new five-year lease to a restauranteur who had closed two months earlier as a result of an unresolved personal conflict with her former business partner. Using a statement of changes in financial position and a ratio analysis, the financial manager must analyze the past performance of the restaurant and consider these ratios and the restaurant's future potential .....more

The Taco Bell case series establishes the link between strategic analysis and personal action, and illustrates the incremental, emergent nature of strategy formation and implementation. The series describes recent dramatic changes in the fast food restaurant industry, the emergence of Taco Bell as a major company and the situation Sanjiv Yajnik faces as a new market manager. This note may be discussed explicitly in class, or simply used to introduce .....more

The president of Customer Care Inc., one of Canada's largest Sarah Connor franchisees, received a call from a fellow Maritime franchisee requesting his immediate participation in a proposed boycott. Maritime franchisees did not want to follow the stringent packaging guidelines for hot sandwiches set out by the parent company, Sarah Connor Inc. These disgruntled franchisees were planning to switch from the expensive clamshell boxes to less expensive .....more