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Pizza Public Company Limited, Thailand (D)

Michael R. Pearce; Kathleen E. Slaughter; Elizabeth O'Neil

商品編號:9B03A027
出版日期:2003/11/28
再版日期:
商品來源:Ivey/Nanyang
商品主題:International Business; Marketing
商品類型:Supplement
涵蓋議題:Retailing;Marketing Planning;Negotiation;Management Communication
難易度:4 - Undergraduate/MBA
內容長度:3 頁
地域:Thailand
產業:Eating and Drinking Places
事件年度:1999

In this supplement to Pizza Public Company Limited, Thailand (A), product 9B03A024, the chief operating officer and his team are planning for a new pizza brand when plans are stopped by a court summons from Tricon USA accusing the company of too closely following the Pizza Hut brand. Pizza Public Company is required to continue operating Pizza Hut until the matter is settled in court; lawyers predict this could take six months. New brand planning comes to a halt and the company's marketing manager resigns.

教學手冊:8B03A24
補充材料: