The Taco Bell case series establishes the link between strategic analysis and personal action, and illustrates the incremental, emergent nature of strategy formation and implementation. The series describes recent dramatic changes in the fast food restaurant industry, the emergence of Taco Bell as a major company and the situation Sanjiv Yajnik faces as a new market manager. This note may be discussed explicitly in class, or simply used to introduce students to the situation presented in Taco Bell: A Day in the Life (A) 9A95M003, (B) 9A95M004 and (C) 9A95M005.
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