Pizza Public Company Limited, Thailand (C)

Michael R. Pearce; Kathleen E. Slaughter; Elizabeth O'Neil

商品編號：9B03A026
出版日期：2003/11/28
再版日期：
商品來源：Ivey/Nanyang
商品主題：International Business; Marketing
商品類型：Supplement
涵蓋議題：Retailing;Negotiation;Marketing Planning;Management Communication
難易度：4 - Undergraduate/MBA
內容長度：5 頁
地域：Thailand
產業：Eating and Drinking Places
事件年度：1999

This supplement to Pizza Public Company Limited, Thailand (A), product 9B03A024, follows the breakdown of the negotiation process between Pizza Public Company and Tricon USA. Negotiations reach a standstill and the chief operating officer must find a way to have a new pizza brand up and running in six weeks when the existing contract expires.

教學手冊：8B03A24
補充材料：