Founded in 2005, Juewei Food Co., Ltd. (Juewei) was a leading Chinese company specializing in the research, development, and production of marinated snack foods. Originating in Changsha, Hunan Province, Juewei initially achieved significant success through its aggressive large-scale offline store deployment strategy, which resulted in more than 10,000 stores established across China by 2019. This expansion strategy played a critical role in the company’s .....more

Teaching note for product W44926.

Tongwei Co. Ltd., founded in 1995, initially focused on producing and selling aquaculture and livestock feed. In 2006, the company entered the photovoltaic (PV) new energy industry. Since then, it has consistently maintained leading production volumes in high-purity silicon and solar cell modules. Tongwei adopted a specialized, decentralized, and differentiated development model, concentrating on three key segments of the PV industry chain. In early .....more

Teaching note for product #W39360.

Teaching note for product W44475.

LVMH Moet Hennessy Louis Vuitton SE (LVMH), formed in 1987 through the merger of Louis Vuitton and Moet Hennessy, established itself as a global leader in luxury goods. However, the proliferation of counterfeit products in both the primary and resale markets posed a significant threat to the brand’s integrity. These counterfeit goods undermined consumer trust and eroded the exclusivity that defined luxury brands. Blockchain technology, with its ability .....more

Hao Liang, the founder and chairman of Zhengzhou Hanbao One Food Co. Ltd. (Hanbao One), convened a meeting with senior management at headquarters to discuss the company’s future development strategy. Founded in 1991, Hanbao One had become a major supplier of hamburger buns to large Western fast food brands in China. But consumer demand for more diverse and health-oriented bakery products had begun to grow along with the popularity of baked goods in .....more

Teaching note for product W41993.

Teaching note for product W40545.

<div style="font-size: 0.95em; line-height: 1.4;"><p align="justify">Founded in 2013, Xiaohongshu had evolved from an online shopping guide into a major app. By August 2023, the platform had introduced the “buyer era,” marking a pivotal shift in its business strategy. Xiaohongshu integrated influencer and merchant operations into a unified department to enhance efficiency and strengthen the link between content creation .....more