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| Tongwei: Specialization or Integration |
| 作者姓名：Yi Liao, Huangen Chen, Zhilong Qin, Wen Huang, XIAOTIAN LI, Jing Chen |
| 商品類型：Case (Field) | 商品編號：W39360 |
| 出版日期：2025/09/01 | 內容長度：12 頁 |
Tongwei Co. Ltd., founded in 1995, initially focused on producing and selling aquaculture and livestock feed. In 2006, the company entered the photovoltaic (PV) new energy industry. Since then, it has consistently maintained leading production volumes in high-purity silicon and solar cell modules. Tongwei adopted a specialized, decentralized, and differentiated development model, concentrating on three key segments of the PV industry chain. In early .....more
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| Tongwei: Specialization or Integration - Teaching Note |
| 作者姓名：Huangen Chen, Yi Liao, Zhilong Qin, Wen Huang, XIAOTIAN LI, Jing Chen |
| 商品類型： | 商品編號：W39361 |
| 出版日期：2025/09/01 | 內容長度：8 頁 |
Teaching note for product #W39360.
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| Xiaohongshu: E-Commerce Challenges and Strategies - Teaching Note |
| 作者姓名：Jing Chen, Nina Yan |
| 商品類型： | 商品編號：W40546 |
| 出版日期：2025/02/13 | 內容長度：14 頁 |
Teaching note for product W40545.
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| Xiaohongshu: E-Commerce Challenges and Strategies |
| 作者姓名：Jing Chen, Nina Yan |
| 商品類型：Case (Pub Mat) | 商品編號：W40545 |
| 出版日期：2025/02/13 | 內容長度：18 頁 |
<div style="font-size: 0.95em; line-height: 1.4;"><p align="justify">Founded in 2013, Xiaohongshu had evolved from an online shopping guide into a major app. By August 2023, the platform had introduced the “buyer era,” marking a pivotal shift in its business strategy. Xiaohongshu integrated influencer and merchant operations into a unified department to enhance efficiency and strengthen the link between content creation .....more
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| Hefu-Noodle: Centralized Kitchen’s Cold Chain Distribution System Considering Pre-Warehouses |
| 作者姓名：Qing Zhang, Jing Chen, Juan Li, Hubert Pun, Yini Zheng, Bohan Li |
| 商品類型：Case (Field) | 商品編號：W34919 |
| 出版日期：2024/12/02 | 內容長度：11 頁 |
Hefu Catering Management Co. Ltd. (Hefu) was founded in 2012 as a high-end Chinese noodle chain brand. Its mission was to promote Chinese culture through Chinese fast food on a global scale. In 2018, Hefu experienced significant demand growth. To ensure a steady supply of safe, fresh, and organic foods, Hefu established a centralized kitchen in Nantong, Jiangsu Province, serving 300 restaurants in nearby cities. As Hefu expanded into North and Central .....more
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| Hefu-Noodle: Centralized Kitchen’s Cold Chain Distribution System Considering Pre-Warehouses - Teaching Note |
| 作者姓名：Qing Zhang, Jing Chen, Juan Li, Hubert Pun, Yini Zheng, Bohan Li |
| 商品類型： | 商品編號：W34920 |
| 出版日期：2024/12/02 | 內容長度：8 頁 |
Teaching note for product W34919.
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| Jwell: Integration of Blockchain into Its Warehouse Management System |
| 作者姓名：Jue Wang, Shuting Xiang, Huangen Chen, Jing Chen |
| 商品類型：Case (Field) | 商品編號：W34667 |
| 出版日期：2024/02/13 | 內容長度：17 頁 |
Chengdu Jwell Co. Ltd. (Jwell) was established in July 2013 as a subsidiary of Pangang Group Investment Co. Ltd., a prominent state-owned enterprise. Jwell served as a comprehensive service platform, facilitating transactions, payments, and billing for various commodities, including steel, vanadium, titanium, and chemicals. Its digital transformation journey began in 2015 with the launch of its e-commerce platforms, and currently, its warehouse management .....more
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| Jwell: Integration of Blockchain into Its Warehouse Management System - Teaching Note |
| 作者姓名：Shuting Xiang, Jue Wang, Huangen Chen, Jing Chen |
| 商品類型： | 商品編號：W34668 |
| 出版日期：2024/02/13 | 內容長度：16 頁 |
Teaching note for product W34667.
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| Outland: Developing Crypto Art Community Brand Culture through NFTs - Teaching Note |
| 作者姓名：Jianping Liang, Hubert Pun, Jing Chen, Suying Wang, Huaxi Li |
| 商品類型： | 商品編號：W34899 |
| 出版日期：2024/01/02 | 內容長度：11 頁 |
Teaching note for product W34898.
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| Outland: Developing Crypto Art Community Brand Culture through NFTs |
| 作者姓名：Jianping Liang, Hubert Pun, Jing Chen, Suying Wang, Huaxi Li |
| 商品類型：Case (Field) | 商品編號：W34898 |
| 出版日期：2024/01/02 | 內容長度：15 頁 |
Outland provided a global communication and exhibition platform for artists and collectors. Outland conducted art transactions in the form of cryptocurrencies, addressing challenges prevalent in the traditional creator economy. Renowned artist James Jean collaborated with Outland in 2022 to release a new hand-drawn digital art series called Fragments. The series received widespread acclaim. The fans had high expectations for Fragments’ narrative derivative .....more
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