Juewei Food: Market Expansion Strategy
商品編號：W44926
出版日期：2025/09/03
再版日期：
商品來源：
商品主題：Marketing; Operations Management
商品類型：Case (Field)
涵蓋議題：
難易度：4 - Undergraduate/MBA
內容長度：19 頁
地域：China
產業：Accommodation & Food Services
事件年度：2020
Founded in 2005, Juewei Food Co., Ltd. (Juewei) was a leading Chinese company specializing in the research, development, and production of marinated snack foods. Originating in Changsha, Hunan Province, Juewei initially achieved significant success through its aggressive large-scale offline store deployment strategy, which resulted in more than 10,000 stores established across China by 2019. This expansion strategy played a critical role in the company’s rapid growth and widespread market presence. Recognizing the rise of e-commerce and social media, Juewei began exploring online business opportunities, such as delivery services, as early as 2016. By the end of 2020, however, the company faced multiple challenges: a slowdown in market growth, increasing competition, and a shift in consumer preferences from offline to online shopping. In response, Wenjun Dai, Juewei’s founder and chief executive officer, found himself at a crossroads. He had to decide whether to continue with the conventional large-scale offline store deployment approach or pivot toward a new channel refinement strategy that would integrate online and offline operations.
教學手冊：Juewei Food: Market Expansion Strategy - Teaching Note
補充材料：