Modi Toys: Growing an Ethnic Brand in a Global Marketplace
商品編號：W42779
出版日期：2025/04/22
再版日期：
商品來源：
商品主題：Entrepreneurship; Strategy
商品類型：Case (Field)
涵蓋議題：Sustainable Growth, Entrepreneurship
難易度：4 - Undergraduate/MBA
內容長度：10 頁
地域：Canada; India; United Kingdom; United States
產業：Arts; Entertainment; Sports and Recreation
事件年度：2023
In late December 2023, Avani Sarkar, co-founder of Modi Toys, reflected on the brand’s five-year journey. Modi Toys, founded in 2017 by Sarkar and her brother Viral Modi, offered plush toys and books rooted in Hindu culture. Their first product, Baby Ganesh, sold out within three weeks, and the brand had since expanded to sell nearly 100,000 items across 50 states and 60 countries. However, despite Modi Toys’ significant spending on advertising, strong marketing and branding efforts, organic celebrity endorsements, retail success, and global reach, its sales stagnated by late 2023. The key challenge was to identify ways to drive sustained growth and to align resources with achieving this vision.
教學手冊：Modi Toys: Growing an Ethnic Brand in a Global Marketplace - Teaching Note
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