Apple: Weathering the Geopolitical Storm
商品編號：W42533
出版日期：2025/04/07
再版日期：
商品來源：
商品主題：International Business; Strategy
商品類型：Case (Pub Mat)
涵蓋議題：Apple;Geopolitics;China;Location choice;Stakeholders
難易度：4 - Undergraduate/MBA
內容長度：8 頁
地域：China; India; United States; Vietnam
產業：Manufacturing
事件年度：2022
On December 1, 2022, Apple Inc.’s chief executive officer Tim Cook was facing a hearing in U.S. Congress and media scrutiny about Apple’s involvement in China. For years, Apple had manufactured many of its products in China, and Cook faced questions about his views regarding protests and human rights in China, Apple’s role in it, and its relationship with the Chinese Communist Party. Significant shifts were taking place in U.S.–China trade relations, and as one of the world’s leading tech firms with a strong presence in China, Apple found itself in the centre of a geopolitical storm. Cook had to decide whether and how much to lower Apple’s dependence on China and where it should move its manufacturing activities, such as India, Vietnam, Mexico, or other countries.
教學手冊：Apple: Weathering the Geopolitical Storm - Teaching Note
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