Ballard Power Systems in 2024: What is Next?
商品編號：W34209
出版日期：2024/02/13
再版日期：
商品來源：
商品主題：International Business; Strategy
商品類型：Case (Pub Mat)
涵蓋議題：Hydrogen, energy transition, geopolitics
難易度：4 - Undergraduate/MBA
內容長度：21 頁
地域：Canada; China; Germany; United States
產業：Manufacturing
事件年度：2022
Ballard Power Systems Inc. (Ballard) was a pioneer and world leader in hydrogen fuel cell power system development and commercialization, employing over 1,100 employees worldwide, with operations in China, Europe, and North America. However, despite its strong revenue growth, Ballard had failed to report positive operating income since 1993. At the end of 2022, a new round of government support for green technologies had the potential to change things for Ballard. The company now faced the question of whether to expand its operations in China, previously its major market, or shift its focus more toward North America and Europe. Factors to consider included geopolitical tensions and government funding. What steps should Ballard take next?
教學手冊：Ballard Power Systems in 2024: What Is Next? - Teaching Note
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