What Business is Rivian In?
商品編號：9B20M194
出版日期：2020/11/24
再版日期：
商品來源：
商品主題：General Management/Strategy; Sustainability
商品類型：Case (Pub Mat)
涵蓋議題：disruptive business models;electric vehicle revolution;technology commercialization;Tesla;Rivian;niche market focus
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：Canada; China; United States
產業：Manufacturing
事件年度：2020
By May 2020, Rivian Automotive (Rivian), a new electric vehicle (EV) battery manufacturer in the United States, had become a darling of the new battery electric vehicle (EV) market in North America. Rivian had not yet released any products, yet it had customers signed up and waiting in three distinctly different market segments. First 10,000 customers had deposited US$1,000 each for one of Rivian’s two electric adventure vehicles. Second, the Ford Motor Company, a Rivian shareholder, had made a commitment to purchase Rivian’s advanced electric skateboard powertrain, positioning Rivian as an EV component wholesaler. Finally Amazon.com Inc., also a Rivian shareholder, had pre-ordered 100,000 electric delivery vans. With three different markets, three different sets of customers, and three different commercialization challenges, had Rivian bitten off more than it could chew?
教學手冊：What Business is Rivian In? - Teaching Note
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