HEXO: The Road to Marijuana Legalization
商品編號：9B20B006
出版日期：2020/04/15
再版日期：
商品來源：
商品主題：Accounting; Entrepreneurship
商品類型：Case (Field)
涵蓋議題：marijuana legalization;cannabis;external analysis;qualitative assessment;differential analysis
難易度：2 - Intro/Undergraduate
內容長度：15 頁
地域：Canada
產業：Agriculture; Forestry; Fishing and Hunting; Arts; Entertainment; Sports and Recreation
事件年度：2018
In June 2018, the co-founder and chief brand officer of HEXO Corp. (HEXO), a medical cannabis company in Gatineau, Quebec, Canada, needed to prepare his company for the legalization of Canada’s recreational marijuana market. HEXO already provided a range of innovative, smoke-free, and traditional marijuana products to customers across Canada. The chief brand officer planned to analyze the inflows and outflows associated with two options for entering the recreational cannabis market: constructing a new greenhouse and acquiring one of the company's competitors in eastern Canada. Because HEXO could pursue only one option, he would need to assess each option carefully, both qualitatively and quantitatively; develop short-term and long-term action plans; and project an income statement and balance sheet for the next fiscal year. The chief brand officer wanted to ensure that HEXO was in the best position to achieve economies of scale by increasing production capabilities, establishing a widespread distribution network, and developing a strong brand through high-quality customer experiences.
教學手冊：HEXO: The Road to Marijuana Legalization - Teaching Note
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