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Dilli Haat: Reviving Lost Glory

Amita Mital; Shrey Vig;

商品編號:9B17M100
出版日期:2017/07/10
再版日期:2017/07/10
商品來源:Ivey
商品主題:General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:strategic analysis;strategic change;decision analysis;strategy formulation
難易度:5 - MBA/Postgraduate
內容長度:13 頁
地域:India
產業:Arts; Entertainment; Sports and Recreation;
事件年度:2016

Dilli Haat started in 1994 with the objective of providing infrastructure to craftspeople from across India to sell their traditional crafts in an urban marketplace and prevent their exploitation by intermediaries. The marketplace, set up in the heart of Delhi, the capital of India, was a one-stop shop for visitors seeking authentic India handicrafts and handloomed products. Dilli Haat provided a unique shopping experience in a well-laid-out area, where shopping was combined with cultural extravaganzas and food courts offering cuisine from all the states of India. It became a sought-after destination not only for shopping but also as a meeting place, where families and friends could spend time together. After rising to its glory, Dilli Haat witnessed a decrease in visits and was losing its spirit. In January 2016, the manager was faced with the challenge of restoring Dilli Haat to its former glory.

教學手冊:8B17M100;
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