Prima: Building Infrastructure for Growth
商品編號：9B16M156
出版日期：2016/09/22
再版日期：2016/09/22
商品來源：Ivey
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：start-up;infrastructure;scaling;business model;project management;consultation;construction;restoration;cash flow
難易度：5 - MBA/Postgraduate
內容長度：19 頁
地域：India
產業：Construction;
事件年度：2014
In 2014, the co-founders of Professionals for Resource Identification and Management (PRIMA), an architecture and planning consultancy firm in India, faced several issues. The company prepared feasibility and project reports, and provided project management services during a project’s construction stage for government organizations, the public sector, and the private sector. PRIMA’s consultancy services addressed the restoration of old buildings of historical importance (such as monasteries, temples, and museums), tourism development, urban planning projects, capacity building, and project management services. However, in the latter half of 2008, the global recession made it difficult for new companies to survive, and growth had further stagnated since 2012, with only one new project procured in 2013 and none in 2014. PRIMA’s cofounders were constrained by critical issues in three intricately linked categories: human resources, financial management, and project management challenges. To stabilize PRIMA’s cash flow, the co-founders needed to increase the firm’s project portfolio, which required hiring more people for business development, personnel management, and project work. How could the co-founders build PRIMA’s capabilities to compete with bigger companies in this fragmented but consolidating industry?
教學手冊：8B16M156;
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