Forked River Brewing Co.: Craft Beer Entrepreneurship in an Evolving Industry
商品編號：9B16M102
出版日期：2016/06/20
再版日期：2016/06/20
商品來源：Ivey
商品主題：Entrepreneurship; General Management/Strategy
商品類型：Case (Field)
涵蓋議題：start-up;niche;new venture;industry analysis;industry life cycle
難易度：4 - Undergraduate/MBA
內容長度：12 頁
地域：Canada
產業：Manufacturing;
事件年度：2016
On January 4, 2016, the co-founders of Forked River Brewing Company (Forked River), a small brewery in London, Ontario, revisited the company’s original business plan from 2012. Over the course of only four years, the founders went from home brewing enthusiasts to owners of a striving, award-winning craft brewery. Forked River beers were now offered in pubs, restaurants, and retail stores across the province of Ontario. In the past year alone, Forked River had expanded its production capacity by 50 per cent, hired an additional full-time brewmaster, and added a retail outlet to the brewing facility. However, business had recently become more complicated due to changes to Ontario retail liquor laws, increasing non-brewing administrative work, and looming decisions about the product portfolio and distribution strategy. Now, the three founders wondered whether Forked River was still on the right track or if a new strategic plan was needed to ensure its long-term success in the fast-changing craft beer industry.
教學手冊：8B16M102;
補充材料：