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Alibaba Group: Technology, Strategy, and Sustainability

Ning Su; Pratima Bansal; Pamela Laughland;

商品編號:9B16E036
出版日期:2016/12/06
再版日期:2017/09/13
商品來源:Ivey
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Pub Mat)
涵蓋議題:e-commerce;platform business sustainability
難易度:4 - Undergraduate/MBA
內容長度:13 頁
地域:China
產業:Information; Media & Telecommunications;
事件年度:2015

Alibaba Group (Alibaba) had grown from its founding in 1999, in an effort to help Chinese manufacturers and exporters reach global markets, to become a global leader in e-commerce, big data, and cloud technology. The company’s 2014 initial public offering on the New York Stock Exchange had been the largest to date. The company’s founder and chairman, Jack Ma, had used the funds to globally expand Alibaba’s operations and its hold on diverse markets. Ma’s aim was to have Alibaba exist in three centuries and to not only generate profits but also improve lives and societies in China and beyond. How could Ma ensure long-term success for shareholders and prosperity for China and the world?

教學手冊:8B16E036;
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