Alberta Ballet: Proposal for Growth
商品編號：9B15M097
出版日期：2015/10/06
再版日期：2015/10/06
商品來源：Ivey
商品主題：Entrepreneurship; General Management/Strategy
商品類型：Case (Field)
涵蓋議題：Arts, marketing, growth strategy
難易度：4 - Undergraduate/MBA
內容長度：8 頁
地域：Canada
產業：Arts; Entertainment; Sports and Recreation;
事件年度：2014
Alberta Ballet, composed of the Alberta Ballet professional dance company and The School of Alberta Ballet, had experienced remarkable success in North America and Europe. However, in 2014, it faced a set of unique problems. Demand for performances from the company had grown so significantly that it was no longer able to accommodate all requests, especially from smaller markets in Alberta. Coupled with increasing demand, operations were fragmented across many locations, including some very expensive leases that were set to expire in 2016. Building a brand-new facility that could house all of the Calgary operations was an option, but was it feasible with the current economic conditions? Furthermore, how could Alberta Ballet better serve secondary markets?
教學手冊：8B15M097;
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