This case deals with cricket in India following the World Cup in 2007 and leading on to the early editions of the Indian Premier League (IPL) - Twenty20 Cricket Tournament (IPLT20).Following the ouster of India from the knock out phase of the World Cup 2007 (One Day Cricket) championship, the Board of Control for Cricket in India (BCCI) and the team sponsors found themselves at a crossroads. Other sports and properties were vying with cricket for the advertising budgets and, in this setting, the IPLT20 was born.Even as the IPLT20 caught the imagination of viewers, the Sahara Group was faced with an opportunity to bid for a new franchise, which could be one of two additional teams to be part of the existing eight-team IPLT20. The Sahara Group had been apprehensive about continuing their sponsorship of the Indian test team in the past and had missed the opportunity to own a franchise at the launch of the IPLT20 two years earlier.The case allows an analysis of the environment for cricket in India in 2007 and the evolution of the IPLT20 and an assessment of a bid by the Sahara Group to enter the IPLT20.
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