Tavazo Co.
商品編號：9B10M093
出版日期：2010/12/11
再版日期：2011/09/21
商品來源：
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：Market Selection;Family Business;Internationalization;Imports;Exports;SME
難易度：4 - Undergraduate/MBA
內容長度：13 頁
地域：Canada; Iran; United States; Dubai
產業：Agriculture; Forestry; Fishing and Hunting; Manufacturing
事件年度：2010
In June 2010, Naser Tavazo, one of the three owner/manager brothers of both Tavazo Iran Co. and Tavazo Canada Co., was considering the company's future expansion opportunities, including further international market entry. Candidate cities of interest were Los Angeles, Dubai and other cities with a high Iranian diaspora. Another question facing the owners was where to focus on the value chain. Should the family business use its limited resources to expand its retailer business into more international markets, or to expand their current retailer/wholesale activities within Canada and Iran?
The objectives of this case are: (A) to discuss the typical problems that small companies confront when growing internationally and the implication of being a family business in this transition; (B) to provide a vehicle for developing criteria for market selection; (C) to highlight the importance of focus in the value chain regarding horizontal vs. vertical integration.
This case can be used in international business, strategic management or family business (entrepreneurship) courses. In international business, it may be used as an internationalization case and positioned early in the course. In a strategic management course, it might be positioned in sections dealing with managerial preferences, or diversification.
教學手冊：Tavazo Co. - Teaching Note
補充材料：