Brand Equity

Chris A. Higgins; Jodie Whelan

商品編號：9B10E023
出版日期：2011/01/02
再版日期：
商品來源：
商品主題：Management Science; Marketing
商品類型：Case (Pub Mat)
涵蓋議題：ANOVA/MANOVA;Brand Equity;Measuring Intangible Constructs
難易度：4 - Undergraduate/MBA
內容長度：3 頁
地域：Canada
產業：Arts; Entertainment; Sports and Recreation; Manufacturing
事件年度：2010

A market research company has collected a large dataset on brand equity for the fast food and travel sectors. It has come up with a way of measuring brand equity. Various statistical techniques are used to assess the concept of brand equity. These include descriptive statistics, crosstabs, ANOVA, and MANOVA.

教學手冊：Brand Equity - Teaching Note
補充材料：