Sensible Life Products (A)
商品編號：9B07M057
出版日期：2007/04/10
再版日期：
商品來源：
商品主題：General Management/Strategy
商品類型：Case (Field)
涵蓋議題：Social Entrepreneurship;Valuation of Exit Strategies;First Mover Advantage;Intellectual Property Protection
難易度：4 - Undergraduate/MBA
內容長度：10 頁
地域：Canada
產業：Manufacturing
事件年度：2006
An entrepreneur and chief executive officer (CEO) of Sensible Life Products has developed a revolutionary botanical disinfectant called Benefect, the flagship product of his company. This new product is unique among disinfectant products in that it is non-toxic, unlike the majority of conventional disinfectants containing harmful chemicals, such as ammonia, alcohol and chlorine. As a result of the unique properties of the product, the CEO has received numerous offers to purchase or license the technology and is faced with the decision regarding which offer, if any, he should accept. The purpose of this case is to expose students to entrepreneurial exit situations as well as social entrepreneurship issues associated with disruptive technologies. A follow-up supplemental case, Sensible Life Products (B), product #9B07M058, introduces a fifth opportunity to the students in the form of a joint venture with a major product development firm. The deal involves Sensible Life Products cooperating in further developing the Benefect product into a consumer focused hand sanitizer product.
教學手冊：Sensible Life Products (A) and (B) - Teaching Note
補充材料：