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Wgirl, Wboy Calendars (C)

Kenneth G. Hardy; Daniel Sorger

商品編號:9B04A001
出版日期:2004/06/24
再版日期:2009/07/10
商品來源:
商品主題:Entrepreneurship; Marketing
商品類型:Supplement
涵蓋議題:Market Segmentation;Positioning;Market Strategy
難易度:4 - Undergraduate/MBA
內容長度:8 頁
地域:Canada
產業:Manufacturing
事件年度:2003

The managing director of a fundraising organization has recently taken on the project of raising money for charity by managing the third edition of a calendar. He had guidance from the founder of the original calendar project that raised funds for the fire fighters in New York. He focused his energies on creating high quality calendars but they were still not printed as the due date drew near and he was encountering a number of obstacles. He was beginning to feel a bit let down, but he still had to decide how to market the calendars for maximum effect. This is a supplement to Wgirl, Wboy Calendars (A) and (B), products, 9B02A018 and 9B02A019.

教學手冊:WGirl, WBoy Calendars A, B and C - Teaching Note
補充材料: