WGirl, WBoy Calendars (A)
商品編號：9B02A018
出版日期：2002/09/20
再版日期：2009/10/28
商品來源：
商品主題：Entrepreneurship; Marketing; Communications
商品類型：Case (Field)
涵蓋議題：Entrepreneurial Marketing;Marketing Mix;Public Relations;New Venture
難易度：4 - Undergraduate/MBA
內容長度：7 頁
地域：Canada
產業：Social Advocacy Organizations
事件年度：2001
A student contemplates creating and selling calendars to fellow students in order to raise funds for charity. He must decide the nature of the calendars, the target audience, the pricing, promotion and distribution of the calendars. The supplement (B) case, product 9B02A019, outlines the promotion and distribution of the calendars, and provides a reaction to the calendar. The supplement (C) case, product 9B04A001 discusses the publishing of the third edition of the calendar.
教學手冊：WGirl, WBoy Calendars A, B and C - Teaching Note
補充材料：