Meridco Magnesium: International Technology Transfer
商品編號：9B01M006
出版日期：2001/05/09
再版日期：2008/07/21
商品來源：
商品主題：General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：Technology Transfer;International Business;Knowledge Management;Strategy Implementation
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：Canada; U.S.; France
產業：Manufacturing
事件年度：2000
AWARD WINNER - AIB Case Competition, Academy of International Business, and Indiana University Center for International Business Education and Research (IUCIBER) International Case Competition
Meridco Magnesium is an international automotive parts supplier of magnesium die-cast components with manufacturing plants in Canada, the United States and France. The company has a strong market position in North America; however, two out of the three plants are not performing well. The vice-president of the company's Global Technologies Organization division believes the weaker performance in the two plants is due to resistance to technological innovations. He must determine the reasons for this resistance and develop a plan to resolve the weak performance in the plants before the upcoming annual board meeting. Three supplements further discuss the issues each of the plants have with new technology. Meridco Magnesium: The French Perspective, product 9B01M007; Meridco Magnesium: The Canadian Perspective, product 9B01M008, and Meridco Magnesium: The American Perspective, product 9B01M009.
教學手冊：Meridco Magnesium: International Technology Transfer - Teaching Note
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