British Columbia Box Limited (Revised) (en Francais)

Kenneth G. Hardy; J. Brock Smith;

商品編號：9A99AF021
出版日期：2020/10/14
再版日期：2020/01/13
商品來源：
商品主題：Marketing
商品類型：Case (Field)
涵蓋議題：Capital Investment;Sales Strategy;Industrial Marketing;Consumer Behaviour
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：Canada
產業：Manufacturing;
事件年度：1998

The Vancouver plant manager of British Columbia Box Limited was about to make a half-million dollar decision. The plant required a new $500,000 machine, and the manager must decide which manufacturer will get the order. The case illustrates many concepts in industrial buying.

教學手冊：8A99A21;
補充材料：