Grupo Industrial Bimbo: Responding to Changing Times (B)

Henry W. Lane; Mauricio Brehm Brechu; David Ager

商品編號：9A98M011
出版日期：1998/01/12
再版日期：2010/01/29
商品來源：
商品主題：General Management/Strategy; International Business
商品類型：Supplement
涵蓋議題：Human Resources Management;Growth Strategy;Corporate Culture;Developing Countries
難易度：5 - MBA/Postgraduate
內容長度：8 頁
地域：Mexico
產業：Manufacturing
事件年度：1995

The director of human resources for Grupo Industrial Bimbo, S.A., was involved in a corporate re-engineering initiative. The conclusions of the initial benchmarking studies recommended laying off 6,000 of the company's 40,000 workers to reduce and control costs. This case describes what the company did and is intended to be used in conjunction with the (A) case, 9A98M010.

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