您選擇的商品

Samsung China: The Introduction of Color TV

Paul W. Beamish; David J. Sharp; Chang-Bum Choi

商品編號:9A98G003
出版日期:1998/02/03
再版日期:2009/09/09
商品來源:
商品主題:General Management/Strategy; International Business
商品類型:Case
涵蓋議題:China;
難易度:4 - Undergraduate/MBA
內容長度:16 頁
地域:China; Korea; Japan
產業:Information; Media & Telecommunications
事件年度:1995

Mr. Chung Yong, president of Samsung China Headquarters was considering a recent meeting with the marketing director who was responsible for developing a marketing strategy for the entire China market. The topic at the meeting was the marketing strategy for color TVs, which had been chosen as the flagship product for the China market. Samsung had to decide whether it should focus on the low or high-end market segment (or both), and whether to import or produce locally.

教學手冊:Samsung China: The Introduction of Color TV - Teaching Note
補充材料: